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Google Ad Manager non-personal
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  2. Hello,
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  4. EU user consent controls in Ad Manager and restricted data processing (CCPA) settings provide a variety of options for enabling non-personalised ads and restricted data processing ads configurations.
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  6. Beginning on October 21, 2021, Google will start a phased rollout to enable publishers to begin sending bid requests for publishers’ non-personalised and restricted data processing ad requests to the third-party RTB buyers. To protect user privacy, RTB protocol fields that are designed to be used to share user identifiers (e.g. google_user_id) will not be populated in these bid requests.
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  8. Our high-level phased rollout plan can be viewed here. The phased rollout plan set out on that page will be updated from time to time, so please review this resource periodically.
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  10. What does this rollout mean for your ad monetisation setup?
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  12. Starting in October, your UI settings relating to CCPA, GDPR and LGPD will apply to bid requests sent to third-party bidders for non-personalised and restricted data processing inventory. This means that when non-personalised ads or restricted data processing is selected:
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  14. •     Bid requests will be sent to third-party bidders, including for users in the EEA/UK, Brazil and CA, as determined by any applicable vendor selections in the Ad Manager UI:
  15. ○     For CA requests, you can select bidders that may receive bid requests in your CCPA settings tab
  16. ○     For EEA and UK requests, you can select ad technology providers in your EU user consent tab
  17. ○     For BR requests, bid requests will be sent to bidders that are part of the ad technology providers for the LGPD list
  18. ○     Ad requests tagged with ?npa=1 or ?rdp=1 outside of the above regions will be sent to all bidders, subject to other protections
  19. •     Bid requests sent to third-party bidders will be labelled with appropriate privacy signals, and user identifiers (e.g. google_user_id) will be removed
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  21. More information on Ad Manager non-personalised advertising settings can be found here. Please review your vendor selections and confirm with third-party bidders their ability to serve non-personalised creatives.
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  23. Until next time,
  24. The Google Ad Manager team
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